The origins of Trader Joe were born from a blended desire, to create a unique and truly innovative trading platform that would resonate with the emerging superiority of the Avalanche blockchain, whilst also serving a global and burgeoning audience at the frontier of the decentralized finance industry.
Since launching, the platform has attracted over $1.5bn in assets and has gained backing from some of the most widely recognized investors in the industry.
What does the Trader Joe brand stand for?
Community first approach
Innovation, speed, and safety
DeFi accessibility & freedom for all
The Core Brand Values
Provide a one-stop-shop DeFi experience, for everyone
Stay lean and agile, build with speed and never compromise on safety
Innovate at the frontier of DeFi and push boundaries for the betterment of the community
Who is Trader Joe? ... He is your best buddy, who lives just down the road
A relatable brand, with a persona that emits a genuine sense of warmth
Community first focus with a light-hearted and fun nature
Trader Joe is a central figure of the Community
Trader Joe’s main tool is hard-work and innovation, he aims to provide new solutions and experiences. Pushing the frontier of the DeFi industry, for everyone
Trader Joe has set out to serve the community at the frontiers of DeFi by innovating, building fast and most importantly, building securely. The ultimate goal is to build a trading platform, that provides users with a true ‘one-stop-shop’ DeFi experience.
Come to Trader Joe and Swap, Stake, Farm, Lend, Borrow, and Leverage … Do it all under one roof. Users of the Platform will have the ability to immerse themselves into a fully integrated, highly accessible DeFi Trading Platform.